
Tips for Crafting Powerful Client Personas
Using personas or profiles for potential clients, like retirees looking to downsize, can help Realtors target marketing efforts and increase engagement.

Why You Want an Agent’s Advice for Your Move
No matter how you slice it, buying or selling a home is a big decision. And when you’re going through any change in your life and you need some guidance, what do you do? You get advice from people who know what they’re talking about. Moving is no exception. You need insights from the pros to help yo

Home Equity Down Slightly Across U.S. in 4Q 2023
Attom: 46.1% of mortgaged residential properties were equity-rich in 4Q. Miami was among the biggest metros with the most equity-rich mortgaged properties (61.8%).

